Alamance Parks provides parks and programs to residents in four major focus areas: natural parks and trails, rural community centers, youth athletics, and Special Olympics. Our mission is to provide parks, trails, and programs that inspire visitors and welcome all participants.

Workload Measures 2017/2018
Number of youth athletic participants: 1,680
Number of youth teams per sport: 141
Number of Special Populations program participants and volunteers: 2,613
Percent change in new park lands/trails acquired: 369.9 Acres; approx 27,868 linear feet of trail
Number of park visitations: 438,370
Number of shelter reservations: 127
Number of disc golf participants: 27,898
Usage of the walking track and playground at Eli Whitney Recreation Center: 15,527
Number of community center visitors: 91,150
User fees: $50,864.77
Grant amounts received: $660,000
Sponsorship amounts received: $750.00
Donation amounts received: $21,585.75
Total developed Park acreage:
Updated 6/7/18

GOALSPROGRESS
Department-Wide Goals
In order to provide seamless transitions during staff turnover, implement a database of Recreation Programs offered by the department including details of implementation, results, and instructions for future staff use

Institute recycling at 75% of ACPRD facilities


90% of ACRPD staff will participate in training and learning opportunities for a minimum cumulative total value of 70 hrs


90% of ACRPD staff will participate in at least two off-site visitation/learning activities
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Increase overall digital engagement across all Departmental platforms by 15% by the end of FY18-19

Digital Engagement Goal- Year 2 Objective: Develop and distribute new comprehensive digital map and information pamphlet for Cedarock Park visitors

Digital Engagement Goal- Year 2 Objective: Improve the recreation and parks page of the Alamance County website with page restructuring for improved organization; diversified blog postings; integrate calendar and blogroll to homepage


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Park Division Goals
90% of Cedarock Park visitors rate their overall experiences as Excellent/Goodcheck
Long-Term Goal: Improve user experience for current users of the equestrian trails at Cedarock Park and improve accessibility to the equestrian trails by developing a new equestrian center offering trail rides for the public without horses, a dedicated entrance and overnight camping facilities.

CRP Equestrian Goal Year 2 Objective: Increase usage of equestrian trails by 10%over baseline established in 2016-17

CRP Equestrian Goal Year 2 Objective: Complete Installation of Phase 2 of Equestrian Complex at Cedarock Park including construction of well, septic field, and restroom


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Special Populations Goals
90% of Alamance County Special Olympic Spring Games participants rate their experience as Excellent/Goodcheck
Athletics Goals
80% of ACRPD Youth Basketball team participants rate their overall experience as Excellent/Goodcheck
80% of Little League Baseball/Softball participants rate their overall experience as Excellent/Goodcheck
Haw River Trail Goals
Overall Goal: Further the Department's mission of completing the Haw River Trail/Mountains to Sea Trail to improve public access to the Haw River, improve and protect water quality, and provide a sustainable economic engine for riverside communities

HRT Goal 2017-18 Objective: Design and construct additional trail routes at Swepsonville River Park

HRT Goal 2017-18 Objective: Complete construction of Phase 2 of Saxapahaw Island Park including nature play area and trails on Clore property


In Progress

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Rural Community Center Goals
In order to improve community health and engagement, implement three new activity based pilot programs at Rural Community Centers.check
Apply for grant funding to install an expanded walking track at Pleasant Grove and install if awardedcheck

Convention and Visitor’s Bureau

GOALSPROGRESS
In consultation with outside consultants and stakeholders, complete and begin
implementation of a new strategic branding campaign to establish a recognizable
tourism brand for Alamance County
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Overall Goal: Increase overall digital engagement across all Departmental
platforms by 15% by the end of FY18-19

Year One Goal 1: Track and report website visits and social media views
to establish baseline

Year One Goal 2: Begin implementation of a new website design and online calendar

In Progress


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Implement a survey of Convention and Visitors Bureau stakeholders including
hoteliers, attractions, and municipalities to ensure we are meeting the
expectations of stakeholders
In Progress